$47 to $27 Cost Per Lead in 30 Days
How HomeWorks Construction tripled their qualified leads while reducing spend—with complete visibility into every marketing dollar.
Cost Per Lead
Qualified Leads
Monthly Spend
Visibility
The Problem: Great Work, Broken Marketing
HomeWorks Construction and Remodeling is known for quality work and satisfied customers. But like many contractors, they struggled with marketing.
Paying too much for leads.
At $47 per lead, their customer acquisition costs were eating into margins.
Flying blind on performance.
Their previous agency sent monthly reports full of metrics that didn't mean anything. HomeWorks had no idea which campaigns were actually working.
Frustrated with agency runaround.
Questions got vague answers. Requests for transparency got more jargon. They felt like they were being kept in the dark.
Getting leads, but not great leads.
Volume wasn't the problem—quality was. Too many tire-kickers, not enough qualified buyers ready to move forward.
They'd been through the agency carousel. Hired one, got disappointed, fired them, hired another. Same story, different name. They were ready for something different.
The PathOpt Approach: Transparency + Optimization
When HomeWorks came to PathOpt, we started with a complete audit of their marketing.
What we found:
- 40%+ of ad spend was going to low-performing campaigns
- Targeting was too broad, attracting unqualified leads
- No lead scoring or follow-up automation
- Conversion tracking was misconfigured, hiding true performance
What we did:
Stopped the bleeding.
Paused underperforming campaigns. Reallocated budget to what was actually working.
Tightened targeting.
Refined audience targeting to focus on qualified buyers in their service area. Cut out the tire-kickers.
Fixed tracking.
Implemented proper conversion tracking so we could see true performance—not vanity metrics.
Optimized and scaled.
With real data, we optimized daily. Small improvements compounded quickly.
Throughout: Complete transparency. HomeWorks had access to a real-time dashboard from day one. They could see exactly where every dollar was going and what it was producing.
The Results: 30 Days to Transformation
A 43% reduction in cost per lead—which translates directly to more margin and more room to grow.
Not just more leads—better leads. People who were actually ready to move forward on projects.
They're spending less AND getting more. That's what happens when you stop wasting money on what doesn't work.
No more wondering. HomeWorks can log in anytime and see exactly what's happening with their marketing.
“For the first time, I actually know what my marketing is doing. I can see it. Every day. That alone is worth the investment.”
Chad
Owner, HomeWorks Construction and Remodeling
Why PathOpt Delivered Where Others Didn't
HomeWorks had worked with agencies before. What made this different?
Daily optimization, not monthly check-ins.
We don't set campaigns and forget them. Every day, we're reviewing performance and making adjustments.
Complete transparency from day one.
No black boxes. HomeWorks could see exactly what we were doing and why. That builds trust—and accountability.
Partners, not vendors.
We weren't trying to keep them confused so they'd keep paying us. We wanted them to understand their marketing—and see the results for themselves.
Experience that matters.
We're business owners ourselves. We've been in their shoes, frustrated with agencies that promise and don't deliver. That's why we built PathOpt differently.
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